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What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
To increase traffic and drive new customers to your website you will need to hire a professional seo is time consuming and if you hire a professional they know all the top tips and have the experience to get you in the organic listings quicker.

Marketing Your Business on the web :: SEO is so important as  tool in your business tool kit

Surviving nowadays as a business means marketing your company either web based or print.
SEO is the means to get your website higher in the main search engines for your chosen keywords, these keywords not only need to be carefully chosen but also remain relevant to what your potential customers are searching for. You could be top of google but if its not the right chosen keyword you will only get bounces from your website where visitors are not landing on the page they are expecting or reaching the correct term they are searching for.

How do I check the on-page SEO of your website when doing an analysis

Content – Is is relevant, check for keyword density
Meta tags – Are they in place, what keywords are included
Title tags – keywords check, each page
Alt tags – do images have alternative text based tags
Code – W3C Valid – is the site validated
Navigational – how is it set out, is it google friendly urls
Robot.txt – is it present
Internal Linking – all home page urls link back to home page as / not index.htm etc